{"product_id":"echo-lift-4pc-rod","title":"Echo Lift 4pc Rod","description":"\u003cp\u003e \u003cspan\u003eWhen people struggle learning to fly fish, they change their line, their fly, or their underwear… when maybe the rod was the problem the whole time.  The LIFT is built on the shoulders of our extremely popular ECHO Base series with updated actions to suit a wider range of casting styles. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFew rods out there offer the bang-for-buck value of the ECHO LIFT.  And we specifically designed it to continue to impress you whether you’re still learning or many years in to your fly fishing career.  \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFour piece travel design\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAction\u003c\/strong\u003e:  Medium Fast\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTube\u003c\/strong\u003e:  Fabric-covered rod case \u0026amp; sock\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGuides\u003c\/strong\u003e: Chrome guides\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrips\u003c\/strong\u003e:  Features two grip styles\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReel Seat\u003c\/strong\u003e:  Black anodized seat\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLifetime Warranty\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Echo Fly Fishing","offers":[{"title":"9' \/ 5wt","offer_id":44959006621719,"sku":"ECHOLIFT590","price":174.99,"currency_code":"USD","in_stock":true},{"title":"9' \/ 8wt","offer_id":44959006654487,"sku":"ECHOLIFT890","price":199.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1566\/6285\/files\/16789_5.jpg?v=1775512493","url":"https:\/\/www.northern-goods.com\/products\/echo-lift-4pc-rod","provider":"Northern Goods","version":"1.0","type":"link"}